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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 2.5 Discussion

Module 2.5 Discussion

Q Discussion | Graded Prompt Knowing your audience is one of the initial steps of being able to create a persuasive argument. Given that this class is about business plan development, identify who the potential audiences of your business plan might be and discuss what is important for them to hear. Response Parameters • Initial responses o Posts should be 250 to 350 words in length o Make sure to include supporting sources in your initial posts and responses o Use APA style to format your reference list and in-text citations for maximum points • Peer responses o Respond to at least two peer postings (postings to the professor are not considered peer responses but are important for your participation) o Responses must be substantive and continue learning (avoid a simple "Good," "Bad," or "I agree") o Attempt to find a source to support your follow-up responses o Reply to peers earlier in the week so continuous dialogue occurs and learning is maximized Review the discussion board rubric by selecting first the three-dot menu at the top right, and then the Show Rubric option.

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The process of business communication can be complex as it comes in many forms, we have to take care of demographics, and culture. It is extremely important for marketers to know exactly about their audience so that they can target them wisely. Marketers must know about the age group of the audience, their education level, and demographics. The key to success is in your ability to understand who your target audience is, whether you are writing an internal corporate memo or a PowerPoint presentation for a significant conference. It can be simple to turn off an audience (Maddock, 2020).